Technical Tools

Other Technologies

Core Tasks

• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
• Maintain assigned account bases while developing new accounts.
• Provide clients with estimates of the costs of advertising products or services.
• Locate and contact potential clients to offer advertising services.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Process all correspondence and paperwork related to accounts.
• Draw up contracts for advertising work, and collect payments due.
• Deliver advertising or illustration proofs to customers for approval.
• Inform customers of available options for advertisement artwork, and provide samples.
• Recommend appropriate sizes and formats for advertising, depending on medium used.
• Write copy as part of layout.
• Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
• Gather all relevant material for bid processes, and coordinate bidding and contract approval.
• Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
• Identify new advertising markets, and propose products to serve them.
• Arrange for commercial taping sessions, and accompany clients to sessions.
• Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

Supplemental Tasks

• Write sales outlines for use by staff.