Technical Tools

Other Technologies

Core Tasks

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Contact organizations to explain services and facilities offered.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Supplemental Tasks

• Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
• Analyze marketing or sales trends to forecast future conditions.
• Analyze the effectiveness of marketing tactics or channels.
• Attend or participate in conferences, community events, and promotional events related to products or technologies.
• Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
• Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
• Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
• Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
• Prepare and negotiate advertising and sales contracts.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Train and direct workers engaged in developing and producing advertisements.
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Represent company at trade association meetings to promote products.
• Direct and coordinate product research and development.
• Manage sales team, including setting goals, providing incentives, and evaluating employee performance.